In a world of terrible apologies, I like the honesty of SmugMug’s to [Valerie Schooling][2]:

Sometimes you see the dumb things companies say and you wonder, “What were they thinking?” I never imagined that happening to us, but we did something so dumb in a blog post, we’re now looking at each other blankly and asking, what were we thinking?

[2]: http://www.valerieschoolinggallery.com/